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Registering a Domain Name

From an internet marketing perspective your chosen domain name should ideally contain a 'hint' about what your online store is selling rather than your trading/business name.
 
A domain name that contains a product sales message will help your placement in the search engines. For example, if you are setting up as an online plumbers merchant then try to incorporate 'plumber' 'plumbers' or 'plumbers merchant' into the domain name, rather than XYZ supplies for example because it will help with Google search results when someone types 'plumbers' into the search box.

A plumbers merchant might register the domain name somecityonlineplumbersmerchant.com for example, and having a name like this would help to return reasonable search results in Google for the phrases 'plumber', 'plumbers', 'plumbers merchant' etc etc.
You might have heard the expression SEO or Search Engine Optimization being bandied around, well what I have described above is a small part of that process.

Having 'keywords' in the domain name that say something about what you sell is used by Google when gathering search results from it's database, and contributes around 5% of how much "weight" your website carries in those results.
My advice is.. the chances are that most of your online business will come from search engines, so it's better to have a long descriptive domain name containing a few keywords about what you sell, rather than your business name which unless you are a major brand name probably won't carry any 'weight' in search results.
 
That doesn't mean you can't use your business domain name, it's easy to set your hosting package up to 'alias' your business domain name into your online shop. Doing it that way you get the best of both worlds, a meaningful and SEO friendly domain for search engines, and your regular business domain name working consecutively for you.
Domain Name Registrations

Contact Information

Zenned
PO Box 105
Helston
Cornwall TR13 3AH
Telephone: 08432 893770
Email: Contact Me 

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